Your pipeline is not a marketing problem. It is a conversations-per-week problem, and most agents lose it on Tuesday because they cannot face the phone.
These prompts write the conversations before you pick it up. One is a full script for calling expired listings: opening, empathy for a seller who has already been let down once, what you do differently, and a soft close for the appointment. Another is a five-email nurture sequence for open house visitors who are not ready to buy yet, which is where most of your future business is quietly sitting. Three of the ten are shown in full.
3 free lead generation prompts — full text, no email wall
FREE 1Lead Generation prompt
Write a script for calling expired listings. Include: opening, empathy for their situation, what I do differently, and a soft close for a listing appointment.
FREE 2Lead Generation prompt
Write a cold email to [type of lead] offering a free home valuation. Make it personal and reference something specific about their property or neighborhood.
FREE 3Lead Generation prompt
Write a nurture email sequence (5 emails) for buyer leads who attended an open house but are not ready to buy yet.
These are real prompts from the pack, not teasers. Fill in the [brackets], paste into ChatGPT, Claude, or Gemini, and you get a finished deliverable. The other 7 in this category are in the bundle.
Unlock all 10 lead generation prompts — $15 for all 150
What you get from this category
- An expired listing call script with empathy, differentiation, and a soft close for the appointment
- A cold email offering a free home valuation that references something specific about their property
- A five-email nurture sequence for open house visitors who are not ready to buy yet
- A circle prospecting script built around a recent sale in the neighborhood
Why these prompts work when free lists don’t
Every prompt in this library is built from the same four parts. That is the whole difference between a prompt that returns an essay and a prompt that returns something you can send, print, or ship.
1. RoleTell the model who it is. “Act as a business strategist” changes the vocabulary and the confidence of the answer.
2. ContextYour real situation, in the [brackets]. Revenue, city, competitor, the awkward detail. This is the part most people skip and the part that does the most work.
3. FormatExactly what comes back: five emails with subject lines, a table of weekly milestones, three description styles. If you don’t name the shape, you get prose.
4. Success criteriaWhat good looks like. “Irresistible without being cheesy.” “Direct but kind.” “Be brutally honest.” This is what stops the filler.
Worked example, from this page:
Write a script for calling expired listings. Include: opening, empathy for their situation, what I do differently, and a soft close for a listing appointment.
Role and success criteria are stated, the format is implied by what it asks for, and every [bracket] is a context slot for you to fill. Fill them with real numbers and real names and the output is a deliverable, not a draft.
How to use these prompts
Put the real neighborhood, the real sale price, and the real lead type in the brackets. A circle prospecting script with a specific address and a specific sold number sounds like a neighbor. The same script with placeholders sounds like a mailer, and the neighborhood knows the difference.
Three mistakes that waste a good prompt
- Calling expireds without the empathy beat. That seller has already been disappointed by an agent. The script earns the next thirty seconds by acknowledging it.
- One referral ask for every past client. The referral prompt is warm and specific on purpose. Generic asks get polite silence.
- Letting open house visitors go cold. The nurture sequence exists because most of them buy within a year, just not with the person who forgot to follow up.
Questions people ask
Do these work for a brand new agent with no past clients?
The expired listing, circle prospecting, and open house prompts are built for exactly that situation, because they generate conversations from the market rather than from a database you do not have yet.
Can it write my Facebook lead ads?
Yes. There is a prompt for a first-time homebuyer lead ad in your city, including headline, body copy, the lead magnet offer, and the qualifying questions on the lead form.
What else is in the lead generation category?
Ten prompts. Beyond these three: a direct mail postcard with a recent sale price, a referral request email to past clients, a LinkedIn outreach message proposing a referral partnership with a divorce attorney or financial planner, ten open house conversation starters that qualify without being pushy, and a past client appreciation event invitation with social promotion.
150 prompts. Three packs. $15 once.
Business, content creation, and real estate — 15 categories, lifetime access, no subscription. Works in ChatGPT (free tier is fine), Claude, and Gemini.
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